The Pioneer Project

We’re on a mission to inspire and enable individuals and organisations to pioneer on behalf of their customers.

What is a Customer Pioneer?

A Customer Pioneer is an organisation that trailblazes on behalf of customers, making things better for them in a way that creates long-term, sustainable commercial success.

Talk to us to find out how we can help your organisation become a Customer Pioneer.

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Customer Pioneer Stories

Why are some organisations just great for customers? How have they developed what they do so it works for the customers they serve? Here we share the stand-out stories from some of our Customer Pioneers.

Looking for more inspiration?

Customer Pioneer Interviews

Each month we talk to one of Customer Pioneers to understand what led to their burningness and how they have manage to improve what really matters to their customers.

Our Thoughts and Opinions

We've spent over 25 years studying, listening to and working with organisations of all sizes and from all sectors. Here we share what we've learned and ideas for you to use to pioneer for your customers.

Our Customer Pioneer Community

As part of our Pioneer Project, we are building a Customer Pioneer Community. By bringing senior leaders from across organisations and industries together, we can develop what we do to make things better for customers.

Find out more

2024 Customer Pioneer Report

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